I’ve been proper cackling at some of these mixes. Expect puerile humour and unexpected mash-ups:

I go through phases of reading lots of news and then less of it. I find that when I do, I post about it or talk about it and in turn it makes other people angry and can lead to conflicts of opinion over what are almost trivial, distant facts that I have zero input or control over. This article puts a constructive perspective on why reading less news can make you happier

…Read the full story here:


So that’s me finally caught up with dividing this blog into 3 separate more focussed entities. You can now expect this blog to focus on pictures, memes and reshares as well as the odd long post about how I’m doing.

For anything music-related that you would normally see here, instead go to http://eunuchinaharem.wordpress.com/.

For my poetry, go to http://takingofftolandpoetry.wordpress.com/ where you’ll find collections about my travels from Italy and Japan and back to Scotland again  as well as assorted poems and haiku.

I’ll be expanding on all 3 of the blogs as we go on so if you like what you see, bookmark or favourite away to your heart’s content!

Howdy folks,

You may have noticed that there’s been a bit of a delay in my usual posts. I’m currently in the process of breaking Recession Dodge To Victory into 3 separate blogs.

For music content, I’ll soon taking the reviews off this site and songs of the day to, the currently very sparse looking, Eunuch In A Harem Blog here: http://eunuchinaharem.wordpress.com/

The perceptive amongst you will notice that I’ve taken my poems off this site and am now stashing them here at Taking Off To Land: http://takingofftolandpoetry.wordpress.com/ I’ll be posting new poems up there as and when I put the ideas in my notebook into cohesive stanzas!

But what will happen to this blog? Well, as ever, I plan to use it as a repository for  pictures I like, funny videos and generally stuff I don’t want to forget. Once I am finished sorting all the blogs I’ll put another post up asking you to spread them to interested parties.

Thanks for the continued interest,

– The Captain



You can find all of my gig reviews on my new music blog, Eunuch in a Harem, here:


I really liked this article and couldn’t help thinking of Central Belt PUGs and the gaming project in general after reading it. I’ve reposted here as not everyone has access to LinkedIn:

#1 Be able to describe what you do/what you are in one clear sentence. Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

#2 Be UNIQUE in ALL that you do. Don’t just give it lip service. If you’ve decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.

#3 Use your mission statement as a filter for all that you do. Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.

#4 Don’t jump-process….Discover your target market and your points of difference before you start marketing. Your printed collateral materials, Web site, and advertising will be much more effective and less expensive to produce if you have your marketing strategy established first. Then you’re simply following your plan in all that you do. Avoid the “shotgun” approach or “reactive” marketing.

#5 Give back to the community…strategically. There are so many great causes and organizations out there and you can’t do everything. So, pick the ones that will best position you with your target market.

#6 Network efficiently and effectively. If you don’t feel that you are a competent networker, now is the time to learn how to be or hire someone that is. Enough said.

#7 Remember that inconsistent advertising is wasted money. A prospective customer must be exposed to the same message in the same way numerous times before they are ready to entertain a buying decision. Pick an advertising vehicle where you can afford to have an ongoing and consistent presence.

#8 If you do trade shows, have a plan and work the plan. Companies participate in trade shows for a variety of reasons. Unless you have a success plan, you won’t know if it worked.

#9 Look for ways to establish yourself as an expert in your field. Speaking engagements, publication articles and volunteer leadership roles can all help label you as an expert in your field.

#10 Keep all marketing communications clear, brief and focused…Did I mention brief? Enough said.

The original article can be found here: http://www.linkedin.com/groups/Top-10-Marketing-Strategies-Small-66325.S.207270064

Amazing article that completely blew my mind:


I can’t wait to use Blekko and Wolfram Alpha in context now.

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